Assistant Director of Marketing

Assistant Director of Marketing

Application Deadline: 31 July 2025

Department: Sales & Marketing

Employment Type: Permanent - Full Time

Location: United Arab Emirates - Dubai

Reporting To: General Manager

Description

The overall scope of the Assistant Director of Marketing is to promote Kempinski Hotel & Residences Palm Jumeirah hotel and its outlets as the market leader through marketing activities as well as to ensure compliance with the brand Kempinski.

Key Responsibilities

• Marketing activities are created, planned, coordinated and implemented. 
• Kempinski Brand is protected and awareness of the brand is enhanced.
• Pro-actively promote rooms, food and beverage outlets, conference and events, or any other activity with potential to drive revenue
• Plan and create promotions and packages together with the relevant departments, i.e. F&B, Revenue, Spa etc…and incorporate a multi-channel approach to all activities
• Conduct competition analysis on a regular basis and review positioning of key revenue driving areas
• Understand market trends and target customer in order to develop appropriate campaigns and maximize revenues
• Liaise with relevant agencies to deliver campaigns (Marketing, PR, Creative, Brand)
• Finalise and manage marketing budget keeping track of actual versus planned marketing budgets and providing input and recommendations as needed regarding reallocation of funding.
• Responsible for overseeing development of content for both offline and online activities.
• Be able to create the hotel media and marketing plan.
• Determine overall marketing campaign ROI. Monitor and review the response rates in order to improve and take corrective measures (where applicable).
• Create and implement all Marketing activities, including but not limited to: Creation and print of collateral, Promotions and packages , Advertising, Market analysis and Photo-shootings 
• Plan, coordinate and implement direct marketing, both on- and offline.
• Maintain guest database for mailings.
• Regularly review hotel information on the intranet, kempinski.com, GHA and other third party websites to ensure it is up to date and relevant.
• Develop annual plan of all content needs across all channels including brand website, GHA, KENT newsletter, social media sites.
• Plan and supervise photo shoots developing shot list while keeping goals of the property and brand image in mind. 
• Create, coordinate and maintain give-aways and collateral.
• Ensure picture storage and distribution systems are maintained 
• Provide content and images for websites according to Corporate Identity.
• Ensure compliance with Corporate Identity guidelines. 
• Ensure all creatives are reviewed and approved by both General Manager and Corporate Marketing in a timely manner before the advertising agency or printer proceeds.
• Attend to and deliver all requirements of Corporate Marketing within the given deadlines.
• Coordinate between the hotel and Corporate Marketing and agencies whenever necessary.
• Maintain updates of Corporate Marketing guidelines and inform colleagues.
• Bring ideas and participate in the preparations of the promotional theme events, other promotional activities and invitation lists.
• Lead the monthly marketing meeting to discuss future campaigns to drive performance
• Proactively promote Rooms, Food and Beverage including Banquet/Conferences, or any other current or forthcoming activities which lead to potential sources of business. 
• Contribute to my.kempinski to share best Marketing practices, the best practices can be collateral, successful promotions, outlet launches etc, this provides a channel for inter-hotel learning and also creates motivation.
• Conduct competition checks, benchmarking and follow up on market trends on a regular basis.
• Keep up to date with Marketing trends and tools to enhance the continual learning process and make recommendations to the Director of Sales & Marketing.
• Follow the sales and marketing results and propose corrective actions if needed.
• Take part in sales and marketing training programmes.
• Keep up to date with the latest developments in the hotel including all activities, promotions, rates of the hotel.
• Additional responsibilities and tasks can be added at any time according to the needs of the business and of the hotel.

Job Requirements

• Minimum of 1 to 2 years’ experience in a similar position
• Preferably in an international, luxury five-star hotel
• English - excellent communication skills

About Kempinski

Founded in Germany in 1897, Kempinski Hotels has long reflected the finest traditions of European hospitality. Today, as ever, Kempinski is synonymous with distinctive luxury.
  
  Located in many of the world's most well-known cities and resorts, the Kempinski collection includes hotels in a grand manner, pace-setting modern establishments and older hotels of individual charm. All blend gracefully into their surroundings and offer luxurious accommodation, superb cuisine and unrivalled facilities - complemented by impeccable service.
  
  For leisure and business guests alike, the name Kempinski has long been synonymous with style, mobility and efficiency. Put simply, they are the first choice for the discerning individual.
  
  In addition to operating many of the finest city hotels in the world, Kempinski is a name that can now be found in many exciting resort locations, each combining local flair and ambience with the international standards of service and luxury that Kempinski guests have come to expect.