Research & Insights Analyst - Total Publishing

Company Description

Nine is Australia’s largest locally owned media company – the home of Australia’s most trusted and loved brands spanning News, Sport, Lifestyle, and Entertainment. We pride ourselves on creating the best content, accessed by consumers when and how they want – across Publishing, Broadcasting and Digital.

Nine’s assets include the 9Network, major mastheads such as The Sydney Morning Herald, The Age and The Australian Financial Review, radio stations 2GB, 3AW, 4BC and 6PR, digital properties such as nine.com.au, 9Now, 9Honey, Pedestrian.TV, Drive, subscription video platform Stan and a majority investment in Domain Group.

Our Purpose: We shape culture by sparking conversations, challenging perspectives, and entertaining our communities.

We bring people together by celebrating the big occasions and connecting the everyday moments. Australia belongs here. We bring our purpose to life via three shared values: We walk the talk, turn over every stone and keep it human.

Job Description

An exciting opportunity for a Research & Insights Analyst to join Nine’s Audience & Insights team!

In this role, you’ll provide key audience insights and reporting to support Nine’s Digital and Publishing brands, including SMH, The Age, AFR, Nine.com.au, 9News and more. Your insights will help the sales team drive audience reach and revenue across a competitive digital and publishing marketplace.

Sitting within the broader Sales Research & Insights team, you’ll collaborate across Total TV and Total Audio to deliver data-driven insights that influence strategic decisions and enhance sales performance.

If you’re passionate about transforming data into compelling stories and thrive in a collaborative environment, we’d love to hear from you!

As Research & Insights Analyst you will;

• Respond to research requests from the sales team, ensuring insights are clearly understood and can be effectively used to support compelling sales stories across Nine’s Digital and Publishing brands.
• Analyse site traffic to identify patterns of audience behaviours and trends that can be leveraged to maximise advertising revenue.
• Develop and maintain audience reports and dashboards to support business and sales needs.
• Conduct internal ad effectiveness research for Nine’s clients, including scripting surveys, analysing results, and creating impactful presentations.
• Use industry research tools such as Ipsos Iris Digital Ratings, Roy Morgan, OzTAM, and VOZ to provide accurate data and insights for sales proposals, client briefs, and strategic planning.
• Develop training materials and guidelines to help the sales team understand the reach and performance of Nine’s Digital and Publishing assets, including how they compare to key competitors.

Qualifications

Qualifications:

A degree in Analytics, Research, Business, Communications, Marketing, or a related field.

Skills and Experience:

• A genuine passion for media, particularly across digital, publishing, and TV brands
• Strong analytical skills with the ability to extract and communicate relevant, actionable insights from data and research
• Excellent presentation and written communication skills
• Strong interpersonal skills with the ability to build effective working relationships across internal teams
• Proficiency in Excel and PowerPoint
• Ability to thrive in a fast-paced environment and meet tight deadlines

Additional Information

Our Commitment to Diversity and Inclusion:

We're committed to a safe, respectful and inclusive Nine. From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your best.

We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, genders, nationalities, backgrounds and cultures as we recognise the importance and value of diverse perspectives. Should you require any adjustments to the recruitment process, please advise us when you apply.

Work rights: Please note to apply for this role you must already have the right to lawfully work and live in Australia.