Public Relations Manager

Public Relations Manager

Application Deadline: 11 May 2025

Department: Tech Services

Employment Type: Full Time

Location: Villawood - Hybrid

Description

Main Purpose: The PR Manager at Lush is responsible for developing and executing strategic communication plans to enhance the brand's visibility and reputation within the Australian and Aotearoa (NZ) market. In this role, you will build and maintain key media relationships, develop impactful PR campaigns and lead our agency team to build and maintain key media relationships, manage influencer partnerships and execute press office functions.
You will work closely with the wider Marketing Communications team to drive brand awareness, manage media relations and cultivate positive relationships that establish Lush as the most talked about brand in Australia and Aotearoa with the biggest community. 
Key Objectives: 

1. Leverage PR tactics and have your finger on the pulse to be ahead of the trends and where the conversation is happening. 
2. Develop an impactful PR strategy, aligned with our global and local marketing goals, that drives media coverage and enhances our reputation to contribute towards brand reach and positive footfall and digital traffic to Lush.
3. Manage the agencies we work with to ensure they’re delivering on their objectives.  

Key Responsibilities

• Develop and execute a locally relevant PR strategy aligned with global messaging to drive brand, product and issue awareness and footfall.
• Cultivate relationships with media, influencers, and PR agencies to secure impactful earned coverage and foster partnerships.
• Manage and brief PR agencies in Australia and Aotearoa, ensuring alignment with brand objectives and campaign goals.
• Manage PR stock control, budget allocation, and ensure efficient resource utilization.
• Drive thought leadership and brand storytelling through corporate PR, creative campaigns and stakeholder engagement. To include press and speaking opportunities for key spokespeople within the business.
• Report on PR performance, ensuring timely insights, managing awards submissions, and aligning with global reporting processes.

Skills, Knowledge and Expertise

• 5+  years in a PR or communications role, preferably in a fast-paced consumer or retail environment.
• Experience working with or within an Agency capacity 
• Proven track record of successfully managing (creative) PR campaigns from ideation to execution.
• Demonstrated ability to secure coverage across traditional media, social platforms, and influencer networks.
• Knowledge of local market trends and global alignment practices to ensure culturally relevant messaging.
• Sensitivity to ethical and advocacy-related communications.
• Experience working in a global or cross-functional environment, aligning local strategies with broader goals.