Expert Activation Brand Manager

Experience Level: Senior Level | Posted Date: 2025-04-14

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Description

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, parodontax, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question. 

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special. 

Our Offer:

• Remote work with flexible on-site presence.
• International career development opportunities.
• Attractive pension plan.
• Extensive health insurance plan.
• Apple mobile phone and mobile subscription.
• Drive in style with a company car.
• Many other benefits depending on the site location.

About the Role:

We are looking for an Expert Activation Brand Manager for Benelux to join our team. In this role, you will be responsible for the successful execution of the annual expert media plan across our Oral Health and OTC categories, developing best-in-class content across touchpoints. You will support key brands including Sensodyne, parodontax, Voltaren, and Otrivin across the Netherlands and Belgium, targeting expert audiences within the dental and pharmacy industries.

Your Day to Day:

• Manage brand activations and build content and assets.
• Brief and collaborate with agencies.
• Ensure strong stakeholder management and effective collaboration.
• Develop and execute brand/expert plans.
• Utilize your knowledge of the media landscape and healthcare marketing.
• Work closely with the expert lead on media plan creation, asset development, and management for online and offline campaigns.
• Create content for our Health Partner portal and support the development of materials for events and field force meetings across pharmacy and dental field force teams.

Ideal Candidate Profile:

• Bachelor’s degree.
• 3-5 years of marketing experience, growing brands with consumers and/or healthcare professionals.
• Strong stakeholder management and collaboration skills.
• Solution-oriented mindset with experience in brand or expert marketing.
• Ability to understand healthcare professional audience needs across dental and pharmacy industries, building tailored content across brands and media channels and delivering key messages in an impactful way.
• Proficiency in building brand/expert plans and briefing agencies.
• Project and agency management skills to ensure timely delivery of assets for campaigns.
• Understanding of multichannel media models and how assets need to be designed for specific channels.
• Measurement and KPI-focused to understand the performance of campaign assets.
• Able to work in a fast-paced matrix environment, across countries and categories.
• Speaks English & French, preferably Dutch.
• Self-motivated and willing to learn and develop.

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.