At ING we have bold ambitions to improve the digital experience for our customers while empowering people’s financial health. In the tribe Investments, we help our clients grow their finances for a better future. We are responsible for the entire investment product value proposition: from product development and management all the way to the creation and execution of our promotion and commercial strategy.
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Your work environment
Would you like to work in a dynamic, international, and creative team with a strong focus on Customer Experience? Do you love creating high-quality and engaging content? Are you digitally savvy and know how to captivate and engage audiences? Do you have a knack for analytics and the investment world? Then we are looking for you!
Within the Digital after sales team we are looking for a Digital Marketing Expert, who’ll help us to develop outstanding experiences and content, so that our clients feel empowered to make sound investment decisions.
Your main responsibilities
Monitor market trends & evolutions, identify opportunities and activate findings.
Develop and implement go to market strategies for (new) products and services, including the definition of unique selling points and market positioning.
Develop and monitor promotional and commercial campaigns for our investment products, including incentive schemes.
Manage campaign briefings and steer Above the line campaigns for investments
Be the first entry point and main interface between the product tribe, the Digital Sales colleagues, the segment tribes (Personal and Private Banking) and the Center of Expertise Marketing and communications.
Develop and implement initiatives that can help drive traffic, improve conversion and increase sales for offline and online sales flows and lead all projects to a successful outcome
Manage investment pages on open website and in app, in collaboration with digital sales
Support the development of personalized and engaging messaging for our clients, across multiple channels: in the ING-Banking app, via e-mail, through IDA…
What we are looking for
You have an innovative mindset and are interested in new technologies? Speaking of investments, funds, actions… gets you going? Great! Then you might be the person we are looking for!
Your profile:
Bachelor and/or Master degree with at least 5 years of relevant experience.
A passion for storytelling and a creative approach to content creation
A deep understanding of investments
Ability to collaborate with cross-functional teams and stakeholders
A few years of experience in (digital) marketing is a plus
Good analytical skills
NL-FR-ENG: sufficient skills to communicate orally and in writing in these 3 languages
You are familiar or can quickly familiarize yourself with digital programs and techniques: SEO, SEA, CMS, Emailing programs, UX principles, Adobe analytics...
A positive and pragmatic mindset and a good team spirit
What we offer you
A clear goal, a unique offer and a range of flexible remuneration and other benefits such as:
Personal growth & challenging work with endless opportunities to realize your ambitions
An informal, dynamic environment with innovative colleagues who support your efforts
A progressive and flexible way of working where new ideas are valued
A hybrid way of working: we give our employees the necessary autonomy to organize their work in a flexible way that suits them best. At the same time, we also guarantee business continuity, customer service and employee well-being.
Marketing expert