Content Lead

Experience Level: Senior Level | Posted Date: 2025-04-13

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Description

Company Description

Work smart, have fun and make an impact!

Our purpose is to guide all companies toward a sustainable world.
EcoVadis is the leading provider of business sustainability ratings. Our solutions are backed by an international team of experts and powerful technology. We analyze data and build sustainability scorecards that give companies actionable insights into their environmental, social and ethical risks.

Why apply to EcoVadis? Be a part of the global sustainability change in business. Grow your career. Work with extraordinary people. Feel valued for your contribution.

Learn more about our team and culture on EcoVadis careers page. 

Job Description

We’re a profitable, scaled SaaS company with 1,700+ employees worldwide, expanding our demand generation program. This is a rare opportunity to shape and scale a growing function in a traditionally sales-led organization—now with unprecedented executive support and investment in marketing. We have the chance to define what excellence looks like.

As the Content Lead, you will lead the development and execution of our content marketing strategy to drive demand generation and engagement. You’ll create compelling, data-driven content that educates, inspires, and converts our target audience. This role requires a mix of strategic vision, creative storytelling, and analytical rigor to measure content impact.

Key Responsibilities

• Content Strategy & Development: Develop and execute a comprehensive content marketing strategy aligned with business goals, customer journey stages, and demand generation initiatives.

• Thought Leadership: Establish Ecovadis as a leading voice in ESG for enterprise clients – creating original content such as whitepapers, research reports, and blogs.

• SEO & Organic Growth: Lead SEO-focused content initiatives, optimizing for search engine rankings and increasing organic traffic.

• Content & Sales Enablement: Work cross-functionally to distribute content via email marketing, the website, paid campaigns, and sales enablement.

• Content Performance & Analytics: Define and track key content performance metrics, using data insights to refine and improve strategy.

• Agency & Freelancer Management: Manage external content writers, designers, and video producers as needed to scale content production.

Qualifications

• Experience: 5+ years in content marketing, with a focus on B2B SaaS.
• Leadership: Experience managing a content team of either freelancers or in-house hires, including writers, editors, and designers.
• Content Mastery: Exceptional writing, editing, and storytelling skills, with a deep understanding of how content generates demand and closes leads.
• SEO & Analytics: Proficiency in SEO best practices, Google Analytics, and content performance tracking tools.
• ROI Focus: Understanding of how content marketing fuels demand generation, pipeline growth, and lead conversion.
• Project Management: Strong ability to manage multiple projects and deadlines in a fast-paced environment.
• Collaboration: Proven track record of working with cross-functional teams, including sales, product marketing, and demand generation.
• Tech Stack Knowledge: Familiarity with content management systems (CMS), marketing automation tools (HubSpot, Marketo), and analytics platforms.

Additional Information

• Beginning: ASAP
• Full time position (Permanent after probation)
• Location: Toronto

In return for your expertise and energy, we offer:

• Casual and very friendly work environment
• Opportunity to work in a truly international atmosphere
• GRSP and TFSA matching programs available
• Health, Wellness, and Dental Benefits 
• Life Insurance, Critical Illness, Accidental death, long-term, and short-term disability insurance
• Flexi-time 
• Home office allowance program
• Work from home & work from anywhere policy
• Employee referral bonus policy
• Paid employee volunteer day
• Access to E-learning platform
• Virtual and in-person team-building events

Our hiring team looks forward to reviewing your CV, in English, with a guaranteed response to every application. A new job with purpose awaits you! 

Don’t fit all the criteria but still think you’d be a good candidate? Please apply anyway to give our hiring team the opportunity to assess your skills and to learn more about what you could bring to EcoVadis. We’re interested in hiring from a diverse and skilled talent pool, regardless of professional and educational background.

Can the hiring process be adjusted to suit my needs? Yes. We want everyone going through the hiring process with EcoVadis to feel confident that you are able to demonstrate your full potential. We welcome applications from disabled people, people with long-term health conditions, and neurodiverse candidates. If you need any adjustments, including the provision of interview questions, please let the hiring team know.

Our team’s strength comes from everyone’s uniqueness and is founded upon mutual respect. EcoVadis commits to equity, inclusion and reducing bias in our hiring processes. EcoVadis does not accept any form of discrimination based on color, national or ethnic origin, ancestry, citizenship, religion, beliefs, age, sex, gender identity, sexual orientation, neurodiversity, disability, parental status, or any other protected characteristic that makes you unique. In your application, we encourage you to remove personal information such as: photographs, marital status, number of children, religion, gender, residential postal code, university graduation date, past medical or parental leave(s) taken, nationality (instead, please state if you are legally eligible to work in the job region/country), university name (instead, please state any degrees obtained and the study major).