Manager Portfolio Activation - Panama

Location(s):

Costa Rica

City/Cities:

Escazu

Travel Required:

Relocation Provided:

Job Posting End Date:

May 8, 2025

Shift:

Job Description Summary:

Responsible for leading the development and implementation of comprehensive marketing strategies and campaigns, with a strong focus on adapting global frameworks to local market realities. This role demands a 360° vision of projects and the ability to navigate complex ecosystems, collaborating effectively across internal teams and with external stakeholders.

Position Overview: Management of marketing strategy and campaign implementation, with a deep understanding of local needs and business development. 360° project vision, leading cross-functional teams and engaging with external stakeholders. Skilled in negotiations with bottlers and in adapting global strategies to the specific realities of each country.


Function Related Activities/Key Responsibilities:

• Drive bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with C&CL Hub and Franchise Leadership.
• Provide strategic and executional / franchise unit specific input on Market-level portfolio strategy, brand plans (activities, calendars, execution of allocated DME) and local innovation opportunities
• Lead regional market development to ensuring the right implementation of projects
• Provide market input for the development of market-level Innovation projects
• Provide input to localization and real-time amplification of IMX campaigns within the Franchise unit
• Execute local media buying that cannot be bought at OU-level (through Mkt procurement, in coordination with IMX Media)
• Manage brand activation at the local level, including POS activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with with bottlers
• Support the System in Customer & Shopper marketing agenda (primary relationship with customers sits with C&CL).

Education Requirements: University


Related Work Experience:

• Mkt or Commercial experience (4+ years).
• Marketing activation

• Business and commercial Knwledge.
• Experience working with TCCC external partners (bottlers and customers)

• Experience working in cross-functional and cross-geographical teams is preferred

Functional Skills:

• Marketing activation / execution
• POs and experiential marketing
• Business / Commercial Acumen
• Relationship management (with external stakeholders)
• Leadership of projects

Skills:

Brand Growth, Cross-Functional Teamwork, Marketing Strategies, Profit and Loss (P&L) Budget Management, Strategic Partnership Development, Team Management

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.