Head of Revenue Marketing

Let me guess.

You’ve fallen in - and out - of love over the years with Neil, Seth, and that guy with the SEO whiteboard and the moustache. Your intrusive thoughts are a bit should we turn off the ads for a few weeks just to see what happens? Sure, you love the sweet smell of leads in the morning - but you’re just as happy celebrating a customer upsell too. And like all good marketeers, you live in near constant fear of finding an ad channel targeted on 18-54, all.

Welcome home, friend.

We’re looking for a Head of Revenue Marketing (yes, you!) to make sure that our marketing funnels from awareness to retention help to attract and keep as many nursery owners and managers on the Famly platform as possible.

And who are Famly? We’re on a mission to close the collaboration gap in early childhood. So we’re building the world’s most collaborative Early Childhood Platform - a software platform for the adults in a young child’s life to connect, share their workload, and learn about early childhood. Basically, Famly makes life easier for educators and families so that they can get back to what matters.

As the Head of our Revenue Marketing team, you’ll be leading a cadre of exceptional performance, growth, engineering, ops and customer marketing talent, all focused on bringing more awareness, more customers, and happier nursery leaders to our brand. You’ll work in close partnership with a suite of talented creatives, led by our Brand Director, and highly knowledgeable local Heads of marketing who know the US, the German and the UK markets better than they know themselves.

We’re looking for someone who is extraordinarily experimental, understands the growing impact AI will have on the go-to-market function, and backs data-literacy with an incredibly strong marketing gut.

We’re looking for someone based in Copenhagen (or willing to relocate - we can help with that).

What you'll be doing:

• Driving commercial performance at scale, whether that means inbound, PLG leads, or customer retention 
• Set the global revenue marketing strategy across lifecycle stages and segments
• Ensure no customer is left behind throughout the funnel
• Own execution across Paid Media, SEO, CRO, Marketing Automation, and Customer Marketing
• Play a leading role in bringing AI into our workflows, programs, and channels
• Partner with Brand and Product to launch, position, and scale GTM initiatives
• Report on marketing-sourced revenue, pipeline, MQLs, CAC and time to revenue
• Be a voice of clarity and commercial direction in marketing planning
• Becoming best friends with sales, making sure attribution squabbles don’t trump results for the business. 
• Developing and executing demand generation programs in coordination with our local marketing leaders.
• Leading a culture of A/B testing and experimentation within the marketing organisation
• Managing your team to be as agile, experimental, and performance driven as you are
• Build and maintain a reliable data and attribution framework
• Run and allocate global budget
• Globally own our metrics and KPIs, supporting reporting, dashboards, and KPI setup
• Constantly rethinking, tweaking, and optimising our programs, website, and channels

Requirements

You’ll thrive in this role if you:

• Have 8+ years in B2B SaaS marketing, with 4+ in a leadership role across full-funnel or performance functions
• Are comfortable managing multi-disciplinary teams and scaling them as needed
• Are fluent in funnel analysis, attribution models, and marketing automation
• Know your way around HubSpot, Intercom and ad platforms (and what makes them talk to each other)
• Think like a RevOps leader — but act like a marketer
• Have experience working across global regions, particularly the UK, DACH, or US
• Understand the nuances of customer marketing and lifecycle programs
• Have worked closely with Product Marketing and Brand teams before
• Have proven experience in significantly generating revenue for the business

• Working closely with sales is important to you, translating their challenges into a marketing context
• Consider yourself proactive - good at remembering to loop back on tasks, and spotting problems.
• Get shit done
• Have a preference for operating lean over empire-building
• Happily change your mind with new information.
• Give a damn about early childhood and want to give a better start to life to millions of children.

While we’d love someone who has experience in the arena doing this type of work, we appreciate that everyone brings something unique. If you don’t tick every box above, never mind - apply anyway. We’d still love to read your application. 

And who are Famly?
You’re probably wondering at this stage, and Famly are...? Well, it all began when our co-founder Henrik’s daughter was ready to start at kindergarten. He couldn’t believe the amount of work being done on paper - and how distant he felt from his first child during the day. The paper ‘parent’ books they exchanged once a month just weren’t cutting it. Together with his friend, our co-founder and CEO Anders, they set about solving that.

These days, the 180 of us building Famly talk about trying to do one thing. Giving children the best possible start to life. Or rather, making it easier for the 8,000 nurseries who use Famly every day to that, on our behalf.

We do it with the world’s first Early Childhood Platform, software that brings over a million parents closer to their child’s day while they’re away from them. We also make financial, pedagogical, and planning tools for more than 100, 000 early years professionals in the UK, US, Germany and 15 other countries, saving them hours and reducing their admin stress. 

Ultimately, that gives them more time and headspace for the little ones that really matter.

The interview process looks like:

• Interview with a People Partner
• Logical test
• Interview with our CMO
• Case assignment
• Presentation of the case and interview with the hiring committee consisting of 
  • CMO
  • Sr Director, Brand and Comms
  • CCO

You’ll love working here because:

• Competitive pension, private health insurance, and paid maternity/paternity leave.
• A clear career framework and coaching to make sure you’re growing, a $1000 personal development budget and a ‘We’ll buy you any book you want’ policy. 
• We’re all about hiring clever people who are good humans too. It means Famly is full of top thinkers and generous teammates waiting to help you shine.
• One of our key beliefs to ‘make your colleagues shine' is all about breaking down silos, celebrating one another, and staying connected across departments, offices, and oceans.
• We like to give a lot of ownership both in terms of responsibility and freedom to try new, challenging tasks.
• Top-notch work equipment (including noise cancelling headphones for those focus periods!).
• A great team, building a great culture together in person 4 days a week.

We're looking to fill the position as soon as possible, so get your application in today by sending us:

• Your CV and cover letter covering what speaks to you about the role and what you can bring - in any form you like

Looking forward to hearing from you!

Famly is committed to creating a more diverse, equal, and inclusive workforce, building teams that represent a variety of backgrounds, perspectives and experiences. It is a fundamental policy at Famly not to discriminate on any basis or characteristics and celebrate diversity. Everyone is welcome and encouraged to apply.