Direct 2 Consumer Copywriter

Job Title

Job Description

About Signify

Through bold discovery and cutting-edge innovation, we lead an industry that is vital for the future of our planet: lighting. Through our leadership in connected lighting and the Internet of Things, we're breaking new ground in data analytics, AI, and smart solutions for homes, offices, cities, and beyond.

At Signify, you can shape tomorrow by building on our incredible 125+ year legacy while working toward even bolder sustainability goals. Our culture of continuous learning, creativity, and commitment to diversity and inclusion empowers you to grow your skills and career.

Join us, and together, we’ll transform our industry, making a lasting difference for brighter lives and a better world. You light the way.

More about the role

We’re looking for a skilled Copywriter who can craft compelling, engaging SEO-optimized content and take ownership of implementing it on our website. This role is ideal for someone who not only excels at writing persuasive copy but also understands how to structure and format content within a CMS (e.g., WordPress, Shopify, Webflow) to create a seamless user experience. You will be part of our Digital Marketing Operations team in the Consumer business, liaising with experts in other areas.

You’ll play a key role in translating master copy from our Marketing Communication team to D2C specific messaging, ensuring consistency in tone and clarity across the website and for campaigns, and making sure our content is both informative and engaging for our audience.

In this role you will:

• Tweak and write engaging, persuasive, and SEO-optimized content for web pages, product descriptions, landing pages, campaigns, and blogs.
• Research and implement relevant keywords, metadata, and on-page SEO strategies to improve organic search rankings.
• Upload, format, and publish content directly within our CMS, ensuring proper structure, layout, and readability.
• Collaborate with design and development teams to ensure content is visually appealing and properly integrated.
• Conduct regular content audits and optimizations to maintain accuracy, improve conversions, and enhance SEO performance.
• Monitor Google Analytics, Search Console, and SEO tools (e.g., SEMrush, Ahrefs) to analyze content performance and suggest improvements.
• Stay up to date with SEO best practices, search engine algorithm updates, and UX writing trends.

More about you

While we value and appreciate all applicants, we believe that the following experience and skills will be needed to shine brightly in this job opening:

• Business Level Proficient English writer – our global copy is written in US English and is translated to many languages
• Exceptional writing, editing, and storytelling skills
• 3+ years of proven experience of copywriting within a UI/UX design team for functional products – not just for marketing. Preferably in a multinational environment
• Proven experience as an SEO copywriter, with strong attention to detail, grammar and storytelling ability
• Strong understanding of SEO and content marketing principles.
• Ability to analyze content performance and derive actionable insights with help of tools like Adobe Analytics, Google Search Consule, and SEMrush
• Excellent communication and collaboration skills
• Proactive, creative, and organized with strong time-management skills
• Familiarity with tools like Google Analytics, content management systems, and keyword research tools
• Experienced in implementing content in a CMS is a plus

Everything we’ll do for you

You can grow a lasting career here. We’ll encourage you, support you, and challenge you. We’ll help you learn and progress in a way that’s right for you, with coaching and mentoring along the way. We’ll listen to you too, because we see and value every one of our 30,000+ people.

We believe that a diverse and inclusive workplace fosters creativity, innovation, and a full spectrum of bright ideas. With a global workforce representing 99 nationalities, we are dedicated to creating an inclusive environment where every voice is heard and valued, helping us all achieve more together.

Come join us, and together we can light the way