Digital Campaign Specialist (Campaign Activation)

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections,  where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

The Global Digital Hub has newly been established within Roche Services & Solutions Center in Budapest. Our main purpose is to strengthen the digital capabilities of Roche globally by supporting central initiatives with Social Media Management, Brand Support, Digital Publishing Services, Marketing Automation, Copywriting and Creative Design.

The Digital Campaign Specialist is a technically-qualified person that strives to achieve business goals through web presence and digital platforms by supporting stakeholders in digital campaigns and projects. The Digital Campaign Specialist is responsible for supporting Roche affiliates, global teams and/or divisions in executing on the digital strategy by delivering a full suite of objectives across the Roche online presence. The role supports stakeholders in developing their digital performance and ensures they leverage the available digital tools in order to meet their overall goals.

The Opportunity:

• Triage request for digital campaigns and projects with the right stakeholders: Executing and supporting digital marketing strategies and campaigns to optimize the online user experience, increase marketing effectiveness and improve customer satisfaction in the daily operation of asset delivery through the Content Lab
• Manage updates of marketing materials in a timely manner in close collaboration with relevant stakeholders depending on the updates incl. communication/coordination with requestors (from the affiliates)
• Handle the creation of tickets, coordinate the organization of source files, and oversee asset tracking using tools like Smartsheets or similar, ensuring efficient uploading, storage, and categorization for seamless identification and reuse within our global network
• Identify potential issues and risks, escalate them if needed, and collaborate with Content Lab peers to resolve these issues and continuously improve service
• Conduct thorough checks on draft and revised materials to ensure adherence to the brief, brand guidelines, and overall quality standards.

Who you are:

• You have a university degree (marketing, business etc.) or equivalent professional experience and English proficiency.
• You gained experience in digital campaign management, cross-channel campaigns and individual deliverables (i.e. email, social, display, websites, video, radio, and print).
• You are competent to handle different digital platforms (CRM, CMS, Social channels, etc.) and have excellent organization and project management skills, deadline, vendor/agency management, budget management.
• You have a customer-focused behavior in everything you do and ability to create and maintain well-functioning relationships with internal stakeholders and other 3rd party providers.
• You are highly creative, innovative, forward thinking marketer with the ability to demonstrate awareness of digital trends.

In exchange we provide you with:

• Development opportunities: Roche is rich in learning resources. We provide constant development opportunities, free language courses & trainings, the possibility of international assignments, internal position changes and the chance to shape your own career.
• Excellent benefits & flexibility: competitive salary and cafeteria package, language allowance (if the position requires extra language), annual bonus, Private Medical Services, Employee Assistance Program, All You Can Move Sportpass, coaching / mentoring opportunity, buddy program, team buildings, holiday party. We also ensure flexibility, to help you find your balance: home office is a common practice, and its conditions can be tailored for employees according to needs (2 office days/week on average, and we may provide fully remote working conditions within Hungary). We create the opportunity for freedom in working, where your corporate and private life coexist in harmony.
• A global inclusive community, where we learn from each other. At Roche, we cooperate, debate, make decisions, celebrate successes and have fun as a team. Our leadership is very focused on people, creating a strong, inclusive culture, so you always have the chance to share your opinion.
   

Explore what the Global Digital Hub is about. 

Discover the Roche Services & Solutions Center and how we work together as a truly global team! 

Please read the Data Privacy Notice for further information about how we handle your personal data related to the recruitment process: https://go.roche.com/dpn4candidates

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer.