Senior AnalystExperience Level: Senior Level | Posted Date: 2025-04-15
•Strong understanding of digital marketing strategies. Should be skilled in stakeholder management and have experience working within a matrix organization, focusing on delivering high-quality services in an onshore/offshore model
•Demonstrate a solid understanding of marketing analytics techniques and methodologies, with the ability to interpret and analyze complex data sets. •Hands-on experience with analytical tools such as Google Analytics 4, Microsoft Excel, Salesforce, Power BI, and SQL to derive insights from marketing data. •Possess a deep understanding of various digital marketing channels and tactics, including SEO, SEM, social media, email, and content marketing, and their impact on marketing analytics. •Apply data insights and marketing analytics findings to inform marketing strategy and campaign optimization, driving business growth and improvements.Effectively communicate marketing analytics insights and recommendations through clear and concise reports,
§Knowledge of : •Digital Marketing Tools – Google analytics 4, Salesforce •Reporting Tools - Excel, Power BI •Strong analytical and critical thinking •Strong visualization and storyboardingAbility to ideate operational efficiency solutions