A Product Marketing Specialist is responsible for synthesizing market, consumer, product and competitive insights to enable the business to achieve its target MRR across select products. The role will collaborate with Sales, CS, and Product teams to design, implement and execute FieldAssist's product and geo Go-To-Market(GTM) strategy. Responsibilities: Create Go-to-Market (GTM) Playbook
Devise a go-to-market strategy to achieve overall business targets by collaborating with sales, CS and product teams.
Prepare compelling plays for multiple buyer personas, solving for differentiated business needs. Drive teams with sales plays and GTM campaigns to achieve organizational goals
Develop sales enablement materials, including product demos, presentations, videos, case studies, and GTM Playbook (including first time for CS as well).
Driving impact numbers in Testimonials & Success Stories for Products and Features
Create and implement comprehensive GTM strategies for new product launches and feature releases, ensuring timely execution and optimal market impact.
Develop Sub Vertical Product Presentations with Use Cases.
Enable Product Launches and Feature Rollouts Collaborate with Product & Sales teams to execute product launch & feature release plans. Create sub-vertical product presentations with detailed use cases. Track the performance of new launches gathering data for reporting and insights Content Development and Marketing Support the creation of testimonials, case studies, and success stories that highlight the value and impact of products and features. Assist in the production of customer-facing content, including thought leadership articles, webinar materials, and email content. Cross-Functional Collaboration Work closely with Product, Sales and CS teams to understand challenges and identify opportunities for improving customer experienceEnable Product Launches and Feature Rollouts Collaborate with Product & Sales teams to execute product launch & feature release plans. Create sub-vertical product presentations with detailed use cases. Track the performance of new launchesgathering data for reporting and insightsEnable Product Launches and Feature Rollouts Collaborate with Product & Sales teams to execute product launch & feature release plans. Create sub-vertical product presentations with detailed use cases. Track the performance of new launchesgathering data for reporting and insigWho we're looking for:
2-4 years of product marketing experience, preferably in B2B SaaS. Strong ability to create impactful marketing content, including presentations, videos, and use cases. Excellent written and verbal communication skills. Bachelor’s degree in Marketing, Business, or a related field; MBA preferred but not required
Why join us? At FieldAssist, we foster a culture of innovation & collaboration where your ideas matter. Join our dynamic team dedicated to personal & professional growth, comprehensive benefits & a vibrant workplace. Know us better here! Website: https://www.fieldassist.com/people-philosophy-culture/ Culture Book: https://www.fieldassist.com/fa-culture-book CEO's Message: https://www.youtube.com/watch?v=bl_tM5E5hcw LinkedIn: https://www.linkedin.com/company/fieldassist/ Newsroom: https://www.fieldassist.com/newsroom/
Senior Executive Product Marketing Specialist