Regional Account Director, Sales (Tech & Durables)

Experience Level: Executive Level | Posted Date: 2025-04-16

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Description

Job Description

The Regional Account Director (RAD) is responsible for all commercial activities associated with their nominated Strategic Global and Expansion Accounts (Accounts) and accountable for achieving the global target set by NIQ-GfK.  The RAD closely collaborates with other NIQ-GfK sales representatives to reach these financial targets for their Accounts. Therefore, the RAD will proactively align with the Global Head of China Accounts, Region and Local Sales leaders and Vertical leaders to ensure the business has a clear understanding of revenue forecasts, major opportunities and customer satisfaction. 

The RAD will have specific focus on growing the business with existing and new Regional China Headquarters located in the Southeast Asia region.  

Responsibilities:  

• Achieve regional sales target and manage accounts with new and existing China regional headquartered clients 
• Strategize the business selling approach with focus on the Tech & Durables industry 
• Identify and develop the growth opportunity values using GfK tracking data based on the client needs 
• Analyze and present our data and findings in order to create a need to increase selling opportunities to existing and potential clients 
• Proactively lead and support regional and local pitches where necessary to ensure powerful proposals and convincing presentations are delivered regionally and globally at the main HQ. 
• Establish and maintain excellent relationships with key decisionmakers within existing and potential clients 
• Build and maintain C-suite level engagement to increase upsell opportunities 
• Develop and maintain access to senior stakeholders with regional budget sign-off is a key success factor 
• Identify potential problems and propose pro-active solutions to meet client needs 

Qualifications

• Proficient in Mandarin and English. Knowledge of Asian Language will be an advantage 
• Bachelor’s Degree preferably in Business/Market Research/Statistics 
• Minimum of 5 years in the research industry, preferably within the technical consumer goods industry 
• Strong track record in business development in a highly complex data environment and consultancy 
• Ability to quickly grasp and understand markets, methodologies and techniques 
• Good organiser with the ability to prioritise and multi-task 
• Ability to maintain a positive, motivational, “get things done” attitude, especially when faced with difficult circumstances 
• Excellent sales/negotiation skills and a hunger to develop new business 
• Good interpersonal and relationship building skills (internal, external, and cross-cultural) 
• Problem solving skills 
• Good verbal and presentation skill 
• Business oriented skill, Excellent track record in business development 
• Able to communicate effectively with all levels. 

Additional Information

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion