Senior Digital Marketing ExecutiveExperience Level: Senior Level | Posted Date: 2025-04-14
Eat 'N’ Go Limited is a restaurant group on a mission to become the premier food operator in Africa. So far, our growing family consists of three international brands, Domino's Pizza, Cold Stone Creamery & Pinkberry.
Eat ‘N’ Go limited officially started operation in August 2012 with the premier store at 4, Saka Tinubu Victoria Island, Lagos. Today, Eat N' Go has over 200 stores (outlet) across Nigeria a and Kenya.
Key Responsibilities
Develop and lead the execution of comprehensive digital marketing strategies across web, SEO/SEM, email, paid media, programmatic advertising, and social media to achieve measurable business outcomes.
Drive demand generation and lead acquisition through highly targeted, data-informed digital campaigns.
Lead and manage the implementation of advanced SEO/SEM techniques and ensure ongoing optimization of digital assets.
Analyze user behavior, web traffic trends, and performance metrics to optimize marketing investments and drive continuous improvement.
Oversee paid media planning and buying, including campaign budgeting, bidding strategy, creative development, and post-campaign analysis.
Provide strategic direction for content development across channels to align with business goals and digital best practices.
Supervise A/B and multivariate testing strategies across platforms to improve user experience and conversion rates.
Utilize heatmaps, session recordings, and analytics tools (e.g., Google Analytics, Power BI) to guide site improvements and UX enhancements.
Coordinate with cross-functional teams including Creative, Sales, and IT to ensure alignment of messaging, branding, and campaign goals.
Manage relationships with external vendors, media agencies, influencers, and technology partners to maximize ROI.
Monitor the latest industry trends, emerging platforms, and innovations to maintain digital leadership and competitiveness.
Deliver detailed reports and executive-level presentations highlighting campaign insights, performance metrics, and strategic recommendations.
Qualifications & Experience
Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field
A Master’s degree or industry certifications (e.g., Google Ads, Meta Blueprint, HubSpot, etc.) is highly desirable
Minimum of 4-5 years of hands-on experience in digital marketing, with at least 2 years in a senior or leadership role
Demonstrated success in designing and executing strategic marketing campaigns with measurable business impact
Excellent leadership, analytical, and project management skills
Strong communication and stakeholder management abilities
Other duties