Senior Manager, Regional Marketing

Company Description

WHO ARE WE?

At Exinity, we believe in the power of risk-driven investing to transform lives. Our mission is to empower individuals in rapidly developing economies worldwide with the guidance, tools, and market access they need to trade and invest confidently. We envision a future where every client becomes their own wealth manager, effortlessly creating investment strategies and making decisions on their own terms.

Our journey began with the dawn of online Forex trading, where Alpari, a pioneer of the MetaTrader platform, quickly expanded across emerging markets. In 2011, our sister brand, FXTM, joined the journey, further solidifying our global presence. Today, we're proud to serve over two million clients in 150 countries from regulated centers across four continents.

Exinity embodies energy and diversity, with offices spanning Europe, Asia, and Africa. We're always on the lookout for talented individuals who share our values and vision. Our commitment to "Freedom to Succeed" extends not only to our clients and partners but also to our team members. We provide opportunities for skill development, early responsibility, and a fulfilling career in a dynamic and rapidly growing company. Join us on this exciting journey toward financial empowerment and global impact.

Job Description

In a few sentences… 

We are seeking a strategic and commercially minded Senior Manager – Regional Marketing (Africa) to lead our marketing efforts across Africa, with a particular focus on Nigeria as a key market in the region. In this pivotal role, you will drive regional marketing initiatives that support client acquisition, engagement, and conversion—playing a central part in optimizing our client onboarding funnel. 

You will combine a deep understanding of digital marketing with a strong grasp of local market dynamics. This role requires a proactive, data-driven marketer who thrives in cross-functional environments and can translate commercial objectives into actionable marketing strategies. 

Key Responsibilities: 

• Regional Marketing Strategy: Develop and execute data-led marketing plans that support the company’s commercial objectives across Africa, with Nigeria as a priority. Tailor campaigns to local market needs while aligning with the global brand and product strategy. 
• Commercial Focus: Collaborate closely with regional sales, product, and partnerships teams to ensure marketing activities directly support pipeline growth, conversion rates, and overall business impact. 
• Onboarding Funnel Optimization: Partner with product, design, and marketing ops to improve the client onboarding journey. Use data and user insights to identify friction points and optimize conversion paths. 
• Cross-Functional Collaboration: Act as the marketing lead for the region, working closely with internal teams across Product, Payments, Compliance, Sales, and Partnerships to ensure alignment and efficiency in go-to-market execution. 
• Regional Advocacy: Act as the internal champion for the African region, providing recommendations, and updates to leadership and internal teams. You’ll share market insights, campaign performance, and recommendations to improve relevance and growth in the region

Qualifications

Essential: 

• Proven experience in a regional marketing or growth-focused role, ideally within Africa and with deep exposure to the Nigerian market. 

• Strong understanding of digital marketing channels, tools, and strategies—especially around acquisition and lifecycle marketing. 

• Commercially minded, with a track record of aligning marketing with business goals and measurable impact. 

• Experience working cross-functionally with product, sales, and technical teams. 

• Ability to analyse funnel metrics and user behavior to drive marketing improvements. 

• Excellent communication, stakeholder management, and project leadership skills. 

• Fluency in English (written and spoken) is essential. 

Desirable: 

• Qualification (BA degree or equivalent professional experience. 

• Working experience within a Brokerage environment. 

Additional Information

BENEFITS & PERKS

We believe in fairly compensating all our people by providing them with a world-class health insurance plan and a range of both core benefits and flex benefits for individual preferences. You will receive:

• Hybrid Working Policy
• Discretionary performance related bonus
• Personalized Flex-Benefits
• A focus on your wellbeing, including talks and access to self-development tools.
• Medical insurance for employee and dependents.

Exinity is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of gender, sexual orientation, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age.