Integrated Marketing Manager

About the RoleWe are looking for a dynamic and results-driven Integrated Marketing Manager to lead the development and execution of multi-channel go-to-market (GTM) strategies. This role will focus on building brand awareness, supporting sales efforts, and driving customer retention across various channels. The ideal candidate has a strong background in B2B software marketing and a passion for creating cohesive campaigns that deliver measurable impact.  You will report directly into our Head of Marketing.
About TrengoWe believe in a world where technology empowers the relationship between companies and their customers. That’s why our mission is to build an AI-powered customer engagement platform to replace repetitive work with meaningful conversations. How do we do that? Our software makes it easy for customer-facing teams to communicate with customers via multiple channels, all in one shared inbox. Email, Instagram, Facebook, WhatsApp, live-chat, you name it. With a Series A investment of $36M led by Insight Partners and Peak Capital and becoming one of the four official WhatsApp Business Solutions Providers in the Netherlands, we empower our customers to scale their businesses and optimize the channels their clients truly prefer.

Key Responsibilities

• Campaign Strategy & Execution: Develop and lead the execution of comprehensive marketing campaigns that integrate multiple channels and tactics to create cohesive GTM campaigns.
• Brand Awareness: Own and integrate strategic planning and execution to build brand presence plays in key verticals and regions through events, trade shows, brand partnerships, sponsorships, print, and PR.
• Sales Support: Collaborate closely with the sales team and the wider marketing team to support outbound strategies, leveraging enablement and content to drive a healthy, quality pipeline and convert opportunities into won deals.
• Customer Lifecycle Marketing: Develop and execute lifecycle marketing initiatives across multiple channels to boost customer retention and engagement across customer touchpoints.
• Cross-Functional Collaboration: Work with sales, customer success, and marketing teams to align on goals, share insights, and drive campaign performance.
• Content Creation and Production Support: Oversee the creation of marketing content across various formats to support campaigns and messaging (e.g., blog posts, social media content, videos, webinars), and provide support for the production of marketing materials.

What you bring to the table

• Experience: At least 5 years in a similar role, with proven experience leading cross-functional, full-funnel GTM campaigns for fast-paced, B2B software companies.
• Campaign Management: Experience managing campaigns across multiple stakeholders and priorities.
• Sales Collaboration: Experience working closely with sales and customer success teams to support pipeline generation, conversion, and customer retention efforts.
• Self-Starter: You are curious, driven, and work independently, taking full ownership of goals and metrics.
• Technical Skills: Familiarity with tools like HubSpot, Mailchimp, Webflow, Google Analytics, and Asana is highly preferred.
• Data-Driven Mindset: Ability to use data to inform priorities, optimize campaigns, and demonstrate ROI.
• Marketing Trends: Stay up to date with the latest inbound and outbound marketing and sales trends to keep campaigns innovative and effective.
This role is perfect for someone who thrives in a fast-paced environment, loves building and executing integrated marketing campaigns, and is passionate about driving business growth through strategic and data-driven marketing initiatives.

This is what we carefully prepared for you

• Finding yourself in a fast-growing company where your career can evolve. With the help of your number one supporter, your manager, you will follow our departmental growth tracks to pursue the career you want. This is one of the reasons for our positive Glassdoor reviews (4/5).
• We really value flexibility and trust our people. That’s why we work hybrid, and our people can work from abroad for 60 days per year.
• Free sessions with on-demand psychologists from OpenUp. Your mental health is important to us.
• An education budget to feed your curiosity and 2 extra days off for your courses or conferences, if needed.
• 28 vacation days to rest, have fun, and travel as you wish. But, every once in a while, we also like to do it together. The last time, we went on an amazing trip to Valencia!
• Internet and phone allowance every month!
• Fancy learning Dutch? We also offer Dutch courses for our international employees!
• When you work from our beautiful office: you can bet we have delicious warm lunches together prepared by our workplace experience team. Also, your traveling expenses to Utrecht will be reimbursed.

Our culture & valuesAt Trengo, our culture is shaped by four core values that guide who we are and how we work:
• We are dynamic – We enjoy experimenting boldly and adapt quickly to deliver value.
• We are future-proof – We embrace new technologies to work smarter and amplify our impact.
• We all own it – We drive success as a team and hold ourselves equally accountable.
• We are open – We treat everyone with respect, regardless of our differences.

Job descriptions can be difficult to interpret. If you believe you're a strong fit for the Integrated Marketing Manager opportunity but don’t meet every requirement, we’d love to hear about your motivation in a cover letter!