Sr. Digital Market Specialist DACH

Job Description

Do you have a passion for digital marketing, a strong connection to the DACH region, and the ambition to make an impact at an international brand? If so, this could be your next big step.

As Sr. Digital Market Specialist DACH, you'll be the essential link between our Local Head Office (LHO) in Cologne and Central Head Office (CHO) in Amsterdam. You’ll work at the intersection of global strategy and local execution—adapting digital initiatives to match the cultural, commercial, and customer needs of Germany, Austria, and Switzerland.

Based in Amsterdam, and regularly working from Cologne, you’ll collaborate with the local team on digital campaigns, eCommerce performance, CRM, and paid media—turning insights into action and strategy into success. Your role is as much about analysis and optimization as it is about collaboration and communication. You’re the voice of DACH at CHO, and the guardian of CHO’s strategy within the region.

Your day-to-day might include:

• Analyzing online performance & customer journeys for digital acceleration.
• Evaluate online campaigns (owned and paid).
• Understand and integrate the local nuances (e.g., language, content & providing insights for local approaches).
• Optimize and execute local digital activities, to test & learn on the most effective channel mix.
• Monitor web & app performance and create scalable omnichannel initiatives.
• Stakeholder management CHO/LHO.
• Understanding of the omnichannel integration, recognizing how online and offline touchpoints harmonize, and effectively implementing the local market's digital marketing strategies. 
• Build with CHO on Online Advertising budgets (incl. acquisition + brand activation) and advice on conscious usage.
• Focus on Digital KPI’s like turnover, growth in visitors, monitor AOV, and focus on ROI/ROAS of online campaigns.

Meet the team

Joining our Digital Marketing Team, you can count on a warm welcome to the team. We currently have 4 sub-teams within digital marketing with their own specialisms. We are transitioning into a data-driven organization with a likewise thinking. You will be working closely with the digital channel specialists to realize and execute optimizations. Your direct reporting line will be to the Manager for the Digital Markets team, with a dotted line to the Head of Marketing of DACH.

Philippa Gleadow, Sr. Digital Market Specialist UK & IE

“For me, the best thing about this role is taking ownership of making connections with colleagues from all the different departments, both at LHO and CHO and seeing the omni-channel impact of the foundation that we are building. The team has a lot of drive and passion and we're constantly finding new local avenues to explore and improve - no two days are the same, and I wouldn’t have it any other way!” 

Qualifications

High on energy, low on ego and with a little bit of humor. We are looking for a Sr. Digital Market Specialist who is passionate about our products and excels in Digital Marketing. Apart from your passion and experience in Digital Marketing, we’d love to see the following background and experience:

• You perform on a Bachelor’s or Master’s level.
• You have 5 or more years of experience in digital marketing – retail experience is highly appreciated.
• You are native in German and fluent in English, both written and verbal.
• You are data-driven and very familiar with Google Analytics. 
• You are energetic and willing to travel regularly to the LHO team in Cologne.

YOUR PATH TO A NEW CAREER 

Grow with us, Sr. Digital Market Specialist DACH. Show your ambitions and apply with your resume or LinkedIn. The next steps are:  

1. Nadette Pluis, recruiter Digital will contact you within 10 working days. 
2. A digital introductory meeting with the hiring manager follows.
3. An official first interview takes place. 
4. You do an online assessment. 
5. You have the second interview at our office.
6. You will receive a proposal with the terms of employment. 

Any questions? Let Nadette Pluis, recruiter Digital know. She is happy to speak to you via [email protected]