Digital Analyst - OneRoof

Experience Level: Entry Level | Posted Date: 16/04/2025

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Description

THE OPPORTUNITY:

Are you a curious, data-driven mind ready to shape smarter digital experiences? OneRoof is on the hunt for a talented Digital Analyst to join our Analytics & Optimisation team. You'll play a key role in turning data into powerful insights that enhance our website, app, and marketing performance. Working in a collaborative, cross-functional environment, you'll get your hands on everything from web analytics and dashboarding to A/B testing and customer experience.

We’re growing fast – and we want someone who’s excited to grow with us.

HOW YOU’LL DO IT:

You’ll dive deep into data to support smarter decisions across teams, including Sales, Product, UX, Marketing, and Customer Engagement. Your day-to-day will involve:

• Creating reports and dashboards using Google Analytics, Power BI, and Google Data Studio
• Analysing user behaviour to uncover trends and drive optimisation ideas
• Identifying opportunities for website optimisations and reporting on A/B tests
• Ideally using SQL and BigQuery to model and manipulate large datasets
• Ensuring data accuracy and consistency with tracking setups via GTM
• Collaborating across the business to provide insights to support strategic goals
• Gathering and interpreting qualitative feedback such as from surveys and customer interviews to improve understanding of customers and elevate the customer experience

ABOUT YOU:

• 3+ years in digital or web analytics
• University degree in relevant field such as statistics, computer/data science, marketing
• Solid experience with GA4, GTM, Google Data Studio
• Experience with SQL (BigQuery) a plus
• A curious mind and critical thinking skills
• Strong communication – able to explain the “why” behind the numbers and make recommendations
• A good grasp of User Experience and customer behaviour
• A team-first attitude and a proactive approach to solving problems
• Bonus points for front-end skills or experience building A/B tests in visual editors

WHAT’S ON OFFER:

NZME is one of New Zealand’s largest media companies, made up of over 50 leading media brands including: The New Zealand Herald, Newstalk ZB, ZM, The Hits, iHeartRadio and OneRoof. As part of NZME, OneRoof started in 2018 and has quickly become New-Zealand’s fastest growing property platform.

Here at OneRoof, our people are the key to success. We take pride in cultivating a thriving culture of high performance, growth, and care. Operating as a tech startup within the wider NZME group, our close-knit team are collaborative and passionate about what they do. Our culture is vibrant and supportive, fostering diversity, equality, and inclusion. Join a vibrant, dynamic team where every event is a new opportunity to make a difference, surrounded by a culture that values growth, support, and innovation.

All applicants will be asked about their working rights in New Zealand. E.g., Citizen, resident, visa, no visa etc.

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