Are you interested in working for a company that is passionate about its customers? That lives its values and nurtures its employees? Then Medela is the company for you.
We are seeking a Marketing Activation Manager (m/f /d) to join our team.
Key Responsibilities:
Social Media Management
Create and manage content tailored for consumers, including social media posts, email newsletters, video content, and other forms of digital media tailored to the mom and baby market.
Manage Social Media content calendar, including posts and stories scheduling.
Lead and manage social media campaigns across multiple platforms (Facebook, Instagram, YouTube, etc.), ensuring the content resonates with the target audience.
Actively look, evaluate, contact, and engage influencers, micro-influencers, and brand ambassadors that are active in the baby care market. Manage collaborations with them and ensure UGC is in line with the Medela Marketing Guidelines
Actively plan and attend meetings and events to engage with the key stake holders and generate UGC.
Monitor trends and engage with the community to stay up-to-date and expand reach.
E-commerce
Together with the Key Account Manager, plan and support the development of e-commerce marketing campaigns and promotions to boost engagement and drive sales.
Cooperate and coordinate activities with retailers and marketing agencies
Develop and manage email marketing campaigns, including newsletters, promotional offers, and product launches. Track email metrics and adjust strategies based on performance.
Monitor customer feedbacks and reviews, conduct surveys and VoC to enhance offerings and address opportunities.
Collaborate with the Sales, Marketing, Finance, and Legal teams to align digital marketing strategies with overall company goals and ensure consistent messaging and branding across all digital platforms.
Your opportunity
At Medela, you will be joining a global community of colleagues, united by the purpose that drives our business: helping people. Medela exists to advance human health and wellbeing through knowledge-based and innovative human milk and medical vacuum solutions. Our employees are empowered to serve this purpose in a family-owned company that is growing rapidly around the world. We value intensive exchanges, diverse perspectives, and unbureaucratic decisions. You will have the opportunity to develop at an international level, and witness the direct impact your work has on our company’s success.
If you are interested in this opportunity, we are looking forward to receiving your application. For this position we only consider direct applications - thank you for your understanding.
Marketing Activation Manager