Meta Reality Labs is looking for a highly talented marketer to take on the role of Channel Marketing Manager focused on Amazon. This exciting and important role will be responsible for leading our Amazon retail channel marketing activities for Meta hardware. The role will report into the Channel Marketing Lead in London.
The Meta team is developing the future of mixed reality and wearables, bringing products to consumers that transform entertainment and social experiences. The Channel Marketing Team at Meta is tasked with growing consumer adoption of Meta hardware technology, working with retail partners to develop these new exciting categories. The Channel Marketing Manager will develop and implement online campaigns/programs, review performance, manage our Amazon store presence, partner with Sales teams, whilst continuously enhancing our tools and processes to meet our objectives.Channel Marketing Manager, Amazon Europe Responsibilities
Manage online presence to create best in class consumer shopping experiences on Amazon sites
Create retail marketing programs to drive sales of Meta products such as bundles, promotions, seasonal campaigns
Work in close conjunction with the sales team and drive the day-to-day execution of all retail marketing activities
track key metrics
improve efficiencies through the marketing mix
Create the annual marketing plan to deliver on agreed goals
Plan, track and optimise co-marketing budgets
Brief creative teams and manage marketing brand assets with our creative team, executing/delivering those brand assets to our retail partners
Measure and optimize marketing programs (physical and digital) to drive efficiency recommending tools development and processes as necessary to achieve these goals e.g. CPC (Cost per Conversion), CPA (Cost per Acquisition) and ROAS (Return on Advertising Spend)
Support the Sales and Channel team to build effective retail partnerships and support them with operational needs around retail programmes
Provide analysis of the Amazon retail landscape trends and themes, competitors, and other relevant information to support development of marketing strategies and campaigns
Minimum Qualifications
5+ years in marketing role, with a clear record of achievement and success in technology based consumer marketing
Bachelor’s degree in business or related field, ideally with post-graduate business/marketing qualification.
Expert in online retail and the analytics and tools to maximise online sales
Experience using Amazon vendor tools
A proven track record in leading successful retail marketing programmes and go to market planning and execution across online retail channels
Experience working on bundles, promotions, seasonal campaigns such as Amazon Prime Day
Advanced analytical skills, with an understanding of how retailers measure and manage their businesses
Experience in planning and managing significant marketing budgets
Clear understanding of the retail landscape in Europe and direct experience working with Amazon on consumer electronics
Effective communication and presentation skills, with the capacity to clearly convey complex ideas in a concise manner. Demonstrates a thorough understanding of business principles, attention to detail, and alignment with Meta's values.
In-depth understanding of the CE consumer in particular gamers, early adopters and an advocate for innovation and the opportunities presented by disruptive technologies.
Fluent English
Preferred Qualifications
Another European language
About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Equal Employment Opportunity Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here. Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
Channel Marketing Manager, Amazon Europe