Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different.
When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow.
Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability.
Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.
Department Overview
Initiative is building the most streamlined and integrated Partnerships AV teams in the industry. We do not operate in silos. As such, our best and brightest Partnerships leaders from both Traditional and Digital backgrounds are charged with leading the Partnerships teams and delivering on the following:
TV, BVOD, Radio and Cinema marketplace landscape experts internally and with clients
All media partner evaluation, selection and recommendations leveraging strategic / consumer insights, marketplace insights, and Initiative’s proprietary partner selection data and toolsets
Strategic, digital partnership solutions, negotiation/go‐to-market strategies, and audience—focused strategies, designed to deliver on client objectives and key performance indicators (KPIs)
Innovation and emerging partner test opportunities to drive client KPIs
Support MAGNA aggregate negotiations across all digital media channels
Support and facilitate IPG Mediabrands corporate, agency and external media initiatives
Role Description
The Associate in Partnerships is an entry level position within Initiative requiring an eager, proactive and energetic person who is interested in beginning a career in media. The Associate is an important position within the integrated investment process and supports the team as they build a go to market approach for multiple media types including TV, BVOD, Radio & Cinema.
This person should like working with numbers, have great communication skills, work well in a team environment and have a level of curiosity that infects the entire team that works with you on campaigns.
Key Responsibilities
Client
Maintain client’s schedules in accordance with their goals
Respond to client requests proactively
Internal
Proactively seek out mentorship and learning from other Discipline leaders at Initiative (Strategy, Analytics, Communications Design, Client Advice)
Attend company events and department wide meetings
Learn key programs and tools
Distribute, collect and organise RFPs (Requests For Proposal)
Assist in reporting and tracking budgets, savings and value, ensuring accuracy for internal team
Assist in evaluating partner proposals
Responsible for smooth running of day-to-day activities
Stewardship
Enter buys onto Prisma and ensure system reflects accurate buys
Update buy summary documents
Monitor network buys daily based on audience delivery data to ensure delivery in flight
Assist with traffic issues
Integral in campaign set up and execution including order letters, specs, creative rotation and billing documentation
Be responsible for billing discrepancies and produce resolutions
Assist in actualisations with partners and final billing numbers
Participate in analysis and post campaign summary of integrated programs
Coordination and scheduling of partner and team meetings
Compilation and distribution of conference reports from status meetings
Participate in departmental projects as requested
Commercial
Timely resolution of billing discrepancies
Ensures and advocates for partner relationships
Prioritisation:
20% Client
60% Internal
20% Commercial
Key Performance Indicators (KPI’s):
Client
Responsiveness and accuracy on client maintenance
Internal
Fosters strong and positive internal relationships
Accurate maintenance of schedules
Participates in agency and external personal growth & education initiatives
Strong knowledge of buying mechanics - Prisma, tracking, posting
Adherence to / use of agency processes and tools
Commercial
Align with billing timelines
Ensures and advocates for agency partner relationships
Desired Skills & Experience
Proficiency with Microsoft programs, especially Excel and PowerPoint
Ability to communicate concisely and clearly, both written and oral
Great organisational and analytical skills
Proven ability to work independently and as part of an integrated team
Detail-oriented, organized, conscientious, with the ability to multi-task and work well under tight deadlines in a fast-paced environment
Employee Transparency
At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are equal-opportunity employers committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
Please reach out to our Talent Inclusion Specialist Jess at [email protected] if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.
The Perks
We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:
Flexi–leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
Associate, AV Partnerships (Entry-Level)