KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com
Role Description
Strategic Search Engine Marketing
Establish an understanding of all areas of Reprise Digital’s expertise and the products/services we can provide to your clients
Contribute in developing new products and ways of working that improve SEM results
Develop an understanding of the various digital media channels (Display, eRetail, Social media) and the role of PPC/SEM
Help to educate the clients on PPC/SEM strategies and tactics; engage clients in the world of digital communications by demonstrating its direct response, creative and brand building abilities
Participate in and learn about social marketing and the impact for our clients
Keep up to date with and lead the testing of new SEM products, including advanced features and beta trials for Google Ads and SA360.
Leadership & Management
Lead the day-to-day client relationship, campaign or project development and execution
Ensure that all client campaigns follow the internal Search process
Provide consistent and effective support to Account Directors / Senior Account Managers and Business Performance Director
Prepare and lead performance review presentations
Lead development of regular results analysis & reporting, recommendations and presentations
Lead meetings and discussions and ensure accurate contact reports are issued within 24 hours
Excellence in Client Service
Work to understand your client’s pressures and internal demands to ensure Reprise Media provides the right response at the right time in the right manner
Build an understanding of the client’s business and digital marketing objectives, and develop strategies to help meet those objectives
Effectively set and manage client expectations
Understand individual client needs (on specific projects and beyond) so you can help them be successful in their roles, and to their bosses; ensure clients have the necessary information and materials they need to do their jobs well
Ensure all media schedules, forecasts and recommendations are fit for client and it’s easy for the client to access
Provide counsel to client’s marketing issues and opportunities, engaging Account Director as appropriate
Monitor trade press relating to your client’s business
Monitor your client’s competitors and their activity
People Management
Actively nurture the goal of making Reprise Media an enjoyable place for staff to work and for clients to engage with
Develop the skills and knowledge of the Account Analyst through mentoring, supervision and providing feedback on performance
Delegate the appropriate tasks and the appropriate amount of tasks to ensure an acceptable workload
Keep Business Performance Director informed of Account Analyst development and performance
Identify opportunities for Account Analyst to take ownership of tasks or projects to develop and grow
Desired Skills & Responsibilities
Needs to have search marketing experience, responsible for planning and managing campaigns across Google Ads and Microsoft Advertising (Bing)
Experience managing large budgets and delivering strong results for large brands across multiple markets and product types
Have driven e-commerce performance using third-party bid-management tools eg. Marin, Kenshoo and SA360
Experience managing PPC campaigns across multi-account MCCs
Be a trusted, knowledgeable source of information and developments in search marketing
Communicate effectively at all levels, both up and down
Strong client-facing skills: understanding client needs, maintaining relationships, building partnerships
Strong commercial skills
Able to work in high pressure environment and resolve client issues
Analytical, yet operate strategically, with understanding of the ‘big picture’
‘Hands-on’ approach to operations: Plans, assigns and directs work, time, material, people
Attention to detail
Work with an attitude of ‘it’s up to me to make it happen’
Employee Transparency
At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
Please reach out to our Talent Inclusion Specialist Jess at [email protected] if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.
THE PERKS
We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:
Flexi–leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
Paid Search Account Manager