Meta Reality Labs is looking for a highly talented marketer to take on the role of Channel Marketing Executive for the Northern Europe region. This exciting and important role will be responsible for driving our retail channel marketing execution and coordinating retail channel activities for Meta Quest and Wearables in UK and Benelux markets. The role will report into the Northern Europe Channel Marketing Lead in London.
The Meta team is developing the future of mixed reality and wearables, bringing products to consumers that transform entertainment and social experiences. The Channel Marketing Team at Meta is tasked with growing consumer adoption of Meta hardware technology, working with retail partners to develop these new exciting categories. The Channel Marketing Executive will develop and implement both in-store and online campaigns/programs, review performance, support our retail partners, whilst continuously enhancing our tools and processes to meet our objectives.Retail Channel Marketing Executive - UK Responsibilities
Manage the day-to-day execution of all marketing budgets & tactics, track key metrics, improve efficiencies through the marketing mix
Create retail marketing programs to drive sales of Meta hardware products such as bundles, promotions and content offers
Work with our retail partners for approval on fixtures, temporary displays, staff training and education
Manage and implement campaigns and activities across retailers
Coordinate marketing brand assets with our creative team, executing/delivering those brand assets to our retail partners
Measure and optimize marketing programs (physical and digital) to drive efficiency recommending tools development and processes as necessary to achieve these goals e.g. CPC (Cost per Conversion), CPA (Cost per Acquisition), LTV (Lifetime Value) and ROAS (Return on Advertising Spend)
Track marketing and OPEX budget, focusing on performance and delivering against agreed upon metrics
Build and manage a calendar of activity, gathering input from key stakeholder teams
Provide analysis of the UK retail landscape trends and themes, competitors, and other relevant information to support development of marketing strategies and campaigns
Minimum Qualifications
BA/BS in Business and/or Marketing related field
Experience in retail marketing or a related field working within Consumer Electronics
Experience working directly with retailers on hardware sales and agency teams to execute marketing campaigns
Understanding of the Northern Europe tech retailer landscape with experience working with Currys, Very, Argos, Amazon, Mediamarkt, Coolblue or similar
Effective communication and presentation skills, with the capacity to clearly convey complex ideas in a concise manner
Experience in conducting analysis of marketing programs
Experience working in a cross functional and fast paced, collaborative environment
Fluent English
Preferred Qualifications
A second European language is beneficial
About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Equal Employment Opportunity Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here. Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
Retail Channel Marketing Executive - UK