WorldLink
is a rapidly growing information technology company at
the forefront of the tech transformation. From custom
software development to cloud hosting, from big data
to cognitive computing, we help companies harness
and leverage today’s most cutting-edge digital
technologies to create value and grow.
Collaborative. Respectful. Work hard Play hard. A place to
dream and do. These are just a few words that describe
what life is like at WorldLink. We embrace a culture of
experimentation and constantly strive for improvement and
learning.
We take
pride in our employees and their future with continued
growth and career advancement. We put TEAM first. We are a
competitive group that like to win. We're grounded by
humility and driven by ambition. We're passionate, and
we love tough problems and new challenges. You don't
hear a lot of "I don't know how" or "I
can't" at WorldLink. If you are passionate about
what you do and having fun while doing it; tired of rigid
and strict work environments and would like to work in a
non-bureaucratic startup cultural environment, WorldLink may
be the place for you.
We are
looking for a Marketing Manager - Consumer & Shopper Insights to join our team.
Role
and Responsibilities:
Support the learning agenda for the assigned programs in collaboration with the Consumer & Shopper Insight Teams (CSMI) and Product Management.
Support the definition of the target consumer, the value proposition and portfolio segmentation through data and insights analysis.
Support the design and delivery of the Go to Market Strategy by leading its internal alignment with organization and HQ stakeholders, delivering the analysis required to define the Objectives, Goals, Strategies and Measures (OGSM).
Co-manage key agency relationships in building foundational elements of the communication strategy from 1) translation of the target consumer into addressable audiences, communities and opportunity segments 2) Leading the preparation of the messaging strategies and toolkits.
Co-Lead the preparation of the Integrate Marketing Communication plans also by providing leadership of multi-functional team inclusive of Media, Creative, Influencers, Brand Experience, Partnership, PR.
Review all communications assets, advertising, promotional materials, public relations announcements, press releases for brand alignment.
Support the performance management by ensuring all campaigns, programs and activations deliver against aligned OGSM.
Required Experience and Education:
4-6 years of experience in marketing, business strategy, or product marketing - experience in the CPG or Electronics business is a plus.
Bachelor’s Degree.
Experience with GTM planning, Campaign Execution, Campaign performance analysis.
Deep understanding of Consumer/Shopper/Category data and ability to translate into actionable plans.
Experience developing programs for Gen Z and Gen Alpha is a plus.
Necessary Skills and Attributes:
Self-motivated
individual with the ability to thrive in a team-based or
independent environment.
Detail-oriented with strong
organization skills.
Ability to work in a
fast-paced environment.
Limited supervision
and the exercise of discretion.
Willingness to ramp up rapidly and lead the strategy, selection and measurement of partners with minimal supervision.
Strong ability to collaborate with cross functional partners from an analytical and creative perspective, with focus on performance-based marketing outcomes.
A disruptive thinker that has a proven track record of challenging the status quo in order to create new product marketing playbooks
Ability to articulate objectives clearly and ensure that program tactics directly support those objectives and associated measurement plans.
Physical Demands:
The
physical demands described here are representative of
those that must be met by contract employee to
successfully perform the essential functions of this
job. Reasonable accommodations may be made to enable
individuals with disabilities to perform the essential
functions.
While
performing the duties of this job, the contract employee is
occasionally required to stand, clean, crawl, kneel, sit,
sort, hold, squat, stoop, stand, twist the body, walk, use
hands to finger, handle, or feel objects, tools or
controls, reach with hands and arms, climb stairs or ladders
and scaffolding, talk or hear, and lift up to 20 pounds.
Specific vision abilities required by the job include
ability to distinguish the nature of objects by using the
eye. Operate a computer keyboard and view a video display
terminal between 50% - 95% of work time, including prolonged
periods of time. Requires considerable (90%+) work utilizing
high visual acuity/detail, numeric/character distinction, and
moderate hand/finger dexterity.
Performs
work under time schedules and stress which are normally
periodic or cyclical, including time sensitive deadlines,
intellectual challenge, some language barriers, and project
management deadlines. May require working additional time
beyond normal schedule and periodic travel.
WHAT
we’ll bring:
During
your interview process, our team can fill you in on all the
details of our industry-competitive benefits and career
development opportunities. A few highlights
include:
Our
success begins and ends with our people. We embrace
diverse perspectives and value unique human
experiences. WorldLink is an Equal Employment
Opportunity and Affirmative Action employer. All employment
at WorldLink is decided on the basis of
qualifications, merit, and business need. We endeavor
to continue our footprint as a diverse organization by
highlighting opportunities for all people. WorldLink
considers applicants for all positions without regard to
race, color, religion or belief, sex, (including pregnancy and
gender identity), age, national origin, political affiliation,
citizenship status, marital status, military/veteran status,
genetic information, sexual orientation, gender identity,
physical or mental disability or any other characteristic
protected by applicable laws. People with disabilities who need
assistance with any part of the application process should
contact us.
This
job description is designed to cover the main responsibilities
and duties of the role but is not designed to be a
comprehensive list of all.
