We Go Places! How about you?
Location: Stellenbosch
Function: Marketing
Type of Contract: Permanent
Reference Number: 134591
Closing Date: 30 April 2025
Role Purpose:
Drive value creation of assigned brand by developing and implementing cut through communication assets, touch point strategies and activations to excite consumers and customers.
Implement, for the assigned brand/s, the short to medium term brand strategies and integrated Marketing plan in line with company, regional and global Marketing strategies. Realize the operating targets and marketing objectives by optimizing innovation, brand activation, pricing, sponsorships, brand communications and people development. Responsible for market share and profitability (Gross Profit Net) of assigned brands in line with portfolio strategy.
Responsibilities include but not limited to:
Strategy
Support the creation and execution of the brands strategy
Understand and use consumer and market insights to build strong brands
Understand and utilize Demand space thinking to activate the brand in correct channel and with correct comms
Support competitive strategy review to define implications and learning
Ensuring, through the use of best practice and commercial acumen, profitable and sustainable growth of the brand. Delivering against commercial targets derived from the business goals
Support brand strategy development and execution to grow the brand within portfolio including (But not limited to) price positioning, SKU split, brand positioning and communication within resource allocations
Planning
Supporting the yearly development process of the plans for the brands within portfolio
Support brand target setting, ATL/ BTL budget development, 360 degree communication plan, brand activities calendar, activation plans
Support brand team alignment processes with key stakeholders to drive strategies to action
Support agency briefing and management, internal approval from marketing manager, alignment with key stakeholders at the operating environment
Lead key networking and stakeholder management initiatives across HBI and HBSA
Execution
Plan, monitor and drive excellent execution of brand activation plans in line with ATL / BTL budget
Brief key internal and external suppliers to drive excellent activation and sponsorship execution
Optimise ATL / BTL spend administration
Manage day to day agency partnerships to deliver brand strategies and activities
Plan, monitor and drive excellent execution of brand activation plans in line with ATL / BTL budget
Brief key internal and external suppliers to drive excellent activation and sponsorship execution
Keep ATL / BTL spend for within budget and administration parameters
Manage day to day agency partnerships to deliver brand strategies
Manage internal stakeholder relationships including procurement, finance, TM & Sales to effectively execute on plans
Monitoring / reporting
Tracking, analyzing and using financial information to monitor and maximize return on brand investment
Understand and analyze insights from market, media and consumers trends
Budget commitments, invoicing and spend
Requirements:
A relevant and recognized Honours or post-graduate qualification in Commercial/Marketing
Minimum 5 years’ relevant marketing experience, ideally across a range of categories/FMCG’s
Understanding of the FMCG value chain.
High ability of cross functional management and project management skills & experience.
Experience with and demonstrable ability for strategic thinking and planning skills.
Mastery of executing marketing plans.
Strong commercial acumen.
Skills in analytics
Ability to apply already developed consumer insights in campaigns
Demonstrated creativity and creative management, including strong demonstrated experience in leading creative work and agency partnerships.
Superior communication skills, both written and oral.
Passion for business/the work and a constant learner
Demonstrable experience in and strong passion for African markets
Demonstrable networking and stakeholder management skills – Within Africa Priority markets and across Heineken Beverages (South Africa and Beyond).
The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. Heineken Beverages (South Africa) (Pty) Ltd) is committed to an organisational culture that recognises, appreciates and values inclusion and diversity. You must be fully eligible to live and work in South Africa to apply.
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