Marketer - Trade Marketer.Commercial Operations SA
at MTN in Cape Town, ZA
Work Type: On Premise | Employment Type: Full TimePosted Date: 2025/04/13
Description
Mission/ Core purpose of the Job:
To coordinate the execution of all marketing activities and marketing promotion plans within the Consumer Channels including coordination of all projects and events
To ensure best practice in marketing within the channel in alignment with organisational strategy
Ensure that execution of plans are aligned to local market preferences
Context:
Fast moving industry with constantly changing business requirements and technologies
Fluid complexities of customer expectations and demands
Highly competitive market with new and established competitors and aggressive competitor strategy and delivery
Highly dynamic and fluctuating Telecommunications industry
Participative environment – highly diverse and team-focused
Reliant on third parties to execute functions
Key Performance Areas:
Key Tasks:
The coordination of marketing solutions and service excellence to ensure effective sales and promotions of products throughout the Branded Retail Channel
To understand, anticipate and capitalise on changes in consumer behaviour
Drive relationships with Internal and external stakeholders
To achieve measurable results
Operational Coordination and Marketing action plans alignment and implementation
Implement sales and service campaigns in alignment to branded trade marketing strategy, including mall promotions
Implement Regional planning in terms of marketing activities for the trade
Determine what activities take place in the region that generate sell through of product
Manage OEM model and OEM relations at Head Office
Ensure distribution of product
Review and implement MTN and OEM incentives in the trade environment.
Co-ordinate the execution of the marketing action plans across branded channel
Co-ordinate and use of the production POS material within the channel with external suppliers
Co-ordinate the use of all new POS and marketing elements with the region
To give feedback on regional promotion and incentive programmers to improve business.
Arrange and co-ordinate all regional activities, events, sponsorships within the Channel via BRID
Co-ordinate the dissemination of communication to region.
Make inputs with regard to the long term implications of action plans from a broad perspective (strategy of Branded Trade Marketing and BRID)
Drive best practice, continuous improvement and innovation at process and procedure level and ensure innovation to improve best practice
Identify and explore innovative ways to enhance the consumer channel performance and marketing mix
Understand, and collate innovate ways, and local requirements and action plans for the different regions in relation to the execution and implementation of the strategy and also liaise with the approved stake holders.
Co-ordinate the Implementation of BTL projects and elements
Coordination of production of BTL elements
Implementation of the BTL projects approved and execution of BTL elements
Ensure compliance of strategy to BRID and escalate non compliance
Co-ordinate the execution of sales via marketing activities at a regional level.
Relationship building and maintenance
Build and maintain relationships with all stake holders, including suppliers, stores, shopping malls and community leaders and representatives
Follow up on and respond to all queries
Maintain good communication and relationships with BRID
Report Generation
Generate Weekly & Monthly reports pre & post promotions, as required.
Budget Management
Contribute to the forecast and offer input into the budget for the unit
Manage and optimise the budget, ensuring all expenditure is in line with the agreed budget
Identify areas where money is lost and seek ways to reduce expenditure
Identify and communicate opportunities to generate additional revenue
Customer Satisfaction
Establish and build relationships with all relevant stakeholders
Align service delivery to local market segments
Understand customer needs and develop and fine-tune delivery accordingly
Ensure customer needs and requirements are satisfied through appropriate systems, processes and procedures
Put contingency plans in place to prevent delays and enhance the customer experience
Adopt a proactive approach to prevent problems from arising in the future
Initiate change to continually improve all aspects of service delivery
Drive continuous improvement as an important element of service delivery
Deliver measurable results
Supervisory / Leadership / Managerial Tasks:
Build professionalism, loyalty and commitment to the organization
Ensure compliance of OEM’s and escalate if necessary
Have the self insight and flexibility to adapt to different situations
Manage boundaries that separate units in order to optimise effectivness
Live the MTN Brand
Role Dependencies:
Co-ordinate the execution of the marketing activities across the region
Ensure that an appropriate local flavour or customisation is achieved in each local area with all promotions and marketing activities, but also ensure that these adjustments remain within the national framework
Ensure that all activities are culturally sensitive in the local areas.
Lateral Dimensions:
Creativities (improvement/innovation inherent)
Establish sound relationships with all stakeholders including external service providers, shopping malls, community leaders, centres of influence
Build and maintain sound relationships across the region, as above, and utilise these relationships to effectively execute marketing activities and promotions
Network extensively and build and maintain relationships (internal and external)
Apply market research in an optimal way to add as much value as possible to other areas of the business
Proactive research and speedy communication of results and recommendations to the relevant areas to build a competitive advantage
Deploy and redeploy resources in the most effective way
Make continuous improvements at system, process and procedure level
Explore innovative ways to promote and market products and services, including customisation of activities to align to cultural preferences on the local markets
Define and exploit opportunities for improvement and innovation
Identify innovative ways to use minimum resources to achieve maximum outputs
Proactively seek information on business issues, particularly outside the National Informal Channels which may impact on the unit
Structure and build key customer insight, and communicate this to the business via vertical strategy documents
Manage business intelligence for key customers to identify trends and risks for MTN
Build and maintain brand credibility
Vulnerabilities (control span)
Poor relationships impacting on poor cooperation and poor execution of strategy
Non-achievement of turnaround times
Limited resources
Ineffective support or resistance from key stakeholders
Inappropriate marketing execution due to cultural mismatch in local areas
Inappropriate marketing processes resulting in poor returns
Marketing activity execution that is not culturally aligned and sensitive, resulting in poor returns or negativity toward the brand
Ineffective product and marketing roadmaps and time to market
Lack of advertising and marketing support
Restricted channels of delivery
Poor strategy elements
Skills unavailability
Budgetary constraints that impact on the short and long term strategies that are being devised
Increasing pace of the business requiring fast turn-around times
Collaboration:
Responsibility towards:
Direct reports: None
Matrix reports: Trade Marketing Manager
Key customers: Stores (owned & non-owned) Key suppliers: Marketing, Contractors, Architects, Shopfitters, City Council
Relations, etc.: Internal Departments, outsource companies, shopping malls, community leaders, suppliers, agencies, retail outlets (both owned and non – owned)
Discretionary Space:
Independent thought and Judgment:
Work is done according to practical, clearly structured work procedures
Make decisions to drive adjust the execution of the marketing activities in order to align them culturally to the local market
Use information to deliver in-built excellence
Make judgement calls to ensure delivery of highest quality and excellence
Make judgement calls regards the customisation of given strategies into a local flavour, without transgressing the overall plan, policies or procedures
Prioritisation of work
Decision-making that is effective and responsible for profit and customer and business sustainability and growth
Implement efficiencies and effectiveness of systems and processes
Authorities:
Engaging contracts with external suppliers, within parameters of event and budget Engaging with Shopping Centres and Venues within parameters of event and budget
Engaging with other internal and external stakeholders to ensure activities are delivered effectively across the region Minimum Requirements - minimum necessary, and not the ideal / preferred should be included.
Education:
Post matric qualification in marketing communications or similar relevant qualification (3 Year Bachelor's Degree)
Project planning diploma, or similar qualification or proven experience
Experience:
At least 3 years of Industry experience
Experience in the execution of marketing and promotions
Experience in Project management
Experience of Informal Markets
Market Insight
Training:
Procedures and processes
Products and Services
Systems training
Computer training
Project management
Marketing
Competencies
Knowledge:
Knowledge of quality standards
In-depth knowledge of standard operating procedures
Knowledge of MTN business processes and procedures
Computer Literate, including MS Office applications
Familiar with MTN products and services
Knowledge of market segmentation
Understanding of market research and ability to interpret trends
Skills / physical competencies:
Relationship skills – to build relationships to facilitate efficient execution of marketing activities
Priority setting skills – able to manage time, tasks, tools and outputs in order to meet pre-determined deadlines
Problem solving skills - practical troubleshooting
Communication skills (written / verbal)
Ability to coordinate and organise
Scanning skills – to search for new ideas, trends and principles
Business acumen –understanding of the business as a whole
Marketing acumen – in tune with customer and market needs
Negotiation skills
Analytical skills
Flexibility – the ability to adapt and change in the light of changing circumstances / new information
Culture diversity management skills
Stress management skills
Presentation skills
Ability to execute a mall type promotional activity
Behavioural qualities:
Team orientation – working in an integrated team environment
Strong relationship and networking skills
Influencing skills
Communication skills
Focus and persistence
Reliable and dependable
Assertive – being tough when necessary without fear or favour
Proactively drive the activities
Initiate ongoing changes to maximise productivity and influence the future
Focused and priority driven – staying focused amidst the multiple demands and expectations
Attention to detail
Highly driven and motivated individual, with strong personal presence, integrity and resilience
Decisive
Action-oriented
Diplomacy and tact
Relationship builder – strong people focus
General working conditions/ Inherent requirements/ Tools of trade
Flexible working hours
Flexibility to travel (local)
Attending functions after hours
Flexible hours driven by deadlines
KPA Quality Standards/ Measures (KPI’S for job)
Quality of execution of marketing activities
All logistics arranged according to instruction and within budget
Relationships and networking
Queries resolved timeously
Expenditure within budget
Customer satisfaction index (CMAT targets)
Measuring market share and sales
Innovation, creativity and originality of event – “WOW” factor
Education:
Post matric qualification in marketing communications or similar relevant qualification (3 Year Bachelor's Degree)
Project planning diploma, or similar qualification or proven experience
Experience:
At least 3 years of Industry experience
Experience in the execution of marketing and promotions
Experience in Project management
Experience of Informal Markets
Market Insight
About MTN South Africa
Launched in 1994, MTN South Africa is a subsidiary of MTN Group, a leading emerging market operator with a clear vision to lead the delivery of a bold new digital world to our customers. We are inspired by our belief that everyone deserves the benefits of a modern connected life. The MTN Group is listed on the JSE Securities Exchange in South Africa under the share code ‘MTN’. Our strategy is Ambition 2025: Leading digital solutions for Africa’s progress.
Marketer - Trade Marketer.Commercial Operations SA